Video Development Milestones
Click on Images Below to Learn More
Templates
Writing scripts like and other forms of writing can be crafted in many different configurations to engage the audience. Typically, the heart of your communication should motivate your audience to consume your product or service. A general tactic for accomplishing this would be to: “Make intended behavior clear”, “Address why someone should care about your idea/ product”, “How to engage with product/ service” and “outline a related personal story or benefits of said product or service”. Here are a few examples of some format templates you can use to craft your script.
Strategy 1
Make intended behavior clear: ie We want you to try this product/ service.
Why: task Reasons why you should I even consider using/ buying product or service.
How to start: How to leverage this product to your advantage.
Understand personal impact: Testimonial or personal experience that will Illustrate the impact of product/ service.
Call to action:
Strategy 2
Address demographic with a targeted statement: Relate to the audience’s experience
State problem: Illustrate an issue that your product/ service is meant to solve
Spotlight solution: Introduce your product/ service.
Present solution: The pitch
Benefits:
Value:
Call to action:
